Our Mission: Help every family raise happy and outgoing kids through practical advice and effective modern-day strategies.

What We Do

Raising Empowered Kids is a niche publication that brings practical and in-depth parenting advice to families around the world. We cover a wide range of subjects - from family wellness and habits to personal productivity and child development - with simplicity, depth, and clarity.

We believe parenting is an instrumental aspect of building a happy, sustainable, and thriving future. But it's an art, not an exact science, and everyone has a part to play.

Through our newsletter and blog, we aim to provide families the opportunity to both learn and share practical advice and inspiring stories with a community of over 23,000+ parents. Through mutual conversation and debate, we can fine-tune conventional practices and ensure success for generations to come.  

Our Values

Essential Content Should be Accessible To All

How you parent influences the future - both for your family and the world. We believe that top-notch content in this essential niche should be accessible to every person - regardless of income, geographic location, class, gender, or race. Simply put: every family should have access to quality content that will put them in the best position to succeed. 

Everyday Parents are Experts Too

While most of our content comes from journalists in 'expert fields' like financial markets, psychology, or counseling, we believe that everyday parents have advice and stories worth sharing too. Our Writer Network gives prospective parent-journalists an opportunity to pitch stories - sharing their remarkable advice and experiences with the greater REK community.

It Takes All of Us

We don't believe in one-way reporting like most traditional media brands. Parenting is an art, not an exact science, and through conversation and debate, we can work together to advance our collective knowledge for generations to come. 

Our Story

In 2009, serial entrepreneurs Adam and Matthew Toren wrote Kidpreneurs: Young Entrepreneurs with Big Ideas!, to explain entrepreneurship to their young children. That one book turned into an empire of books, digital products, and podcasts that seek to empower kids through entrepreneurship.

In 14 years, Kidpreneurs products impacted over 250,000 students around the world. Throughout this time, the Toren Brothers started receiving requests for parenting advice - specifically on how to raise entrepreneurial and financial literate kids. In 2020, they launched Raising Empowered Kids, a media and education brand for today's parents.

Through our audience-favorite newsletters (23,000+ Subscribers) and engaging website content, Raising Empowered Kids continues to help every parent raise curious, creative, and confident kids.

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